JM Heaford, a supplier of proofing and mounting systems for the labels, flexible packaging, corrugated and decorative markets, has confirmed a new strategic partnership in South America with the appointment of Maquinarium Representação Industrial as its agent for the Brazilian market.

Under the directorship of Fernando Albuquerque, Maquinarium takes over sole responsibility for sales of all Heaford systems for flexible packaging and labelling in Brazil. Albuquerque’s extensive experience in these sectors includes many years working for Comexi do Brasil, and his company is already well-established with a supplier portfolio including Uteco Converting, Corona Supplies, TESA, LR products, SET and Empron.

According to Albuquerque, latest market developments suggest this is a good time to welcome Heaford into the Maquinarium portfolio. “The four-year period of political crisis in Brazil seems to be drawing to a close and there are positive signs of improving conditions. It is especially encouraging for peripheral and auxiliary equipment such as Heaford’s, which through reducing set-up and downtime and improving process standardization can offer the means to survival in a tough market.

“I have followed the activities of JM Heaford in Brazil for many years, and have only ever heard positive reports about their equipment for its reliability, durability of build and advanced technology,” concludes Albuquerque. “Having JM Heaford as one of my principals at Maquinarium is without doubt a great addition and a great responsibility.”

Nick Vindel, Latin America Sales Manager for JM Heaford is equally positive about the prospects for the new association: “JM Heaford has been present in the Brazilian market since 1984 and we continue to be committed to this vast market, which has an estimated 3500 active converters and more than 4000 flexo presses. Fernando’s knowledge and contacts in the flexible packaging industry, combined with his drive and determination make him an ideal representative for the Brazilian market. JM Heaford continue to offer local technical service, and now we also have an enthusiastic and motivated company for our sales and marketing activities in Brazil. Together we can continue to support our existing customers while also actively driving forward our new technologies to support the long-term success of the Brazilian flexo industry.”